!±8± The 2011 Import and Export Market for Outboard Motors in Oceana
On the demand side, exporters and strategic planners approaching the market in Oceana face a number of questions. Which countries are supplying outboard motors to Oceana? What is the dollar value of these imports? How much do the imports of outboard motors vary from one country to another in Oceana? Do exporters serving the market in Oceana have similar market shares across the importing countries? On the supply side, Oceana also sells to the international market of outboard motors. Which countries in Oceana supply the most exports of outboard motors? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?
This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for outboard motors in Oceana. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for outboard motors for those countries serving Oceana via exports or supplying from Oceana via imports. We do so for the current year based on a variety of key historical indicators and econometric models.
In what follows, Chapter 2 begins by summarizing where Oceana fits into the world market for imported and exported outboard motors. The total level of imports and exports on a worldwide basis, and those for Oceana in particular, is based on a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country
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